Last updated: July 4, 2026
Draft for legal review. This policy is written for the hotel as an independent franchisee. Fields in [brackets] need to be confirmed before publishing, and the whole document should be reviewed by legal counsel or a privacy professional to confirm it reflects your actual data practices and meets current federal and state privacy law.
TRYP by Wyndham New York City Times Square South (the "Hotel," "we," "us," or "our") is independently owned and operated by [Hotel Operator Legal Entity Name]. We care about your privacy and want you to understand how we collect, use, and share information about you.
This policy applies to information we collect directly as the Hotel operator — through this website, by phone or email, and in person during your stay or visit.
A note about Wyndham-branded services. As a franchised property, some of your interactions run through systems operated by Wyndham Hotels & Resorts, Inc. When you book through Wyndham-branded channels (such as wyndhamhotels.com, the Wyndham app, or the Wyndham central reservation line), or when you participate in the Wyndham Rewards loyalty program, your information is handled under Wyndham's own privacy notice, not this one. You can review Wyndham's notice at https://www.wyndhamhotels.com/wyndham/privacy-notice. This policy covers only the information we, the Hotel, collect and control directly.
We collect the following categories of personal information from you directly, and in some cases from third parties such as booking partners, service providers, or publicly available sources:
• Contact details — your name, mailing address, phone number, and email address.
• Demographic details — information such as age, family status, or preferences you share to help us tailor your stay (for example, traveling with children or specific accommodation needs).
• Government-issued identification — where required, identifiers such as a driver's license or passport number, typically for check-in, fraud prevention, or legal and tax purposes.
• Payment details — credit or debit card information and related billing data needed to process a reservation or payment.
• Online identifiers — IP address, device identifiers, and similar data collected when you use our website.
• Stay and preference details — your reservation history, requested amenities, special requests, and communication preferences.
• Content you submit — reviews, comments, survey responses, or messages you send us, including through social media.
• Sensitive information — in limited cases, information such as financial account details combined with access credentials, or health-related needs you disclose to accommodate your stay. We use this only as needed to serve you, meet a legal obligation, or prevent fraud, and we do not use it to infer characteristics about you.
We use your information to:
• Take and fulfill your reservation and provide the services you request
• Communicate with you about your booking, including confirmations and changes
• Respond to your questions, requests, and feedback
• Personalize your experience and offer amenities or services relevant to your stay
• Send you marketing communications where you have chosen to receive them
• Process payments and prevent fraud
• Operate, analyze, and improve our website and services
• Comply with legal, tax, and regulatory obligations
We share your information only as described here:
• Service providers — companies that perform services on our behalf, such as payment processing, website hosting, data analysis, marketing support, and customer service, under obligations to protect your information.
• Wyndham and its affiliates — to facilitate reservations made through brand systems, support the Wyndham Rewards program, and meet brand and reservation-system requirements. Information handled through those systems is subject to Wyndham's privacy notice.
• On-site and travel partners — where you request a service, we may share what's needed to fulfill it (for example, dining, parking, or local partners).
• Legal and safety — to comply with the law, respond to lawful requests from authorities, enforce our terms, or protect the rights, safety, and property of the Hotel, our guests, or others.
• Business transfers — if the Hotel or its business is sold, merged, or reorganized, your information may transfer as part of that transaction.
We do not sell your phone number for third-party marketing text messages. If we sell or share other categories of personal information as defined under applicable law, you can opt out as described below.
Our website uses cookies and similar technologies to remember your preferences, keep you signed in, understand how the site is used, and support advertising. Some cookies are essential; others help us analyze traffic or deliver relevant ads.
You can manage your preferences through the cookie settings available on our website. We honor recognized browser opt-out preference signals (such as Global Privacy Control) where required. We use analytics tools, including Google Analytics; you can opt out of Google Analytics at http://tools.google.com/dlpage/gaoptout.
Depending on where you live, you may have the right to:
• Know or access the personal information we hold about you
• Delete your personal information
• Correct inaccurate information
• Opt out of the sale or sharing of your personal information, and of targeted advertising
• Request portability of your information
• Not be discriminated against for exercising your rights
• Appeal a decision we make about your request
To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding, and we will respond within the timeframes required by law. You may also use an authorized agent, with written permission.
We use reasonable physical, technical, and administrative safeguards to protect your information. No system is completely secure, so we cannot guarantee absolute security of information you share with us.
Our website and services are not directed to individuals under 18, and we do not knowingly collect their personal information. If you believe we have collected such information, please contact us so we can delete it.
We are based in the United States and store and process information here. If you contact us from outside the U.S., your information will be transferred to and processed in the United States, where privacy laws may differ from those in your location.
We may update this policy from time to time. The "Last updated" date above reflects the most recent version. Where required, we will notify you and obtain consent before using previously collected information for new purposes.
For privacy questions or to exercise your rights regarding information the Hotel controls directly:
TRYP by Wyndham New York City Times Square South
345 West 35th Street, New York, NY 10001
Email: reservations@tryphotelnyc.com
Phone: (212) 600-2440
For information handled through Wyndham-branded systems or the Wyndham Rewards program, contact Wyndham Hotels & Resorts, Inc. at privacy@wyndham.com or 1-866-554-1236, as described in Wyndham's privacy notice.